HANK’S
RESTAURANT & BAR
Hank’s is a neighborhood restaurant, bar and café located in the Windsor neighborhood of Austin, Texas. The space itself is over 8,500 square feet, and was formerly a grocery store. Hank’s is named after the owner’s grandfather—a competitive lindy hop dancer with a love for food, fun, and his show horse, Queen B.
SERVICES
Creative Direction
Logo
Brand Identity
Print Materials
Website Design
Signage / Wayfinding
Merchandise
CREDITS
Illustration/Art: Rebecca Clarke
Photography: Kate LeSueur.
Design Team: Emma Brooks, Mia Breedlove, Melina Sweet, & Sarah Wymer.
All of the materials we designed for Hank’s were inspired by grandpa Hank himself. He dressed casually, and was a fan of warm wood tones and cheeky touches, so the space is infused with that playful energy. The logo, an inviting handwritten typeface that expresses a certain homespun charm, serves as an anchor for the restaurant’s brand identity.
For the rest of the space’s printed materials, we developed a series of hand-drawn doodles that feature Hank doing what he did best: riding Queen B and lindy hop dancing in his signature striped shirt. These drawings are featured on business cards, gift cards, and other signage throughout the space. We chose a cheerful mid-century palette of greens, oranges and creamy neutrals for the print collateral as well as the interior design to exude a sense of nostalgia without being overtly retro or too masculine.
For the rest of the space’s printed materials, we developed a series of hand-drawn doodles that feature Hank doing what he did best: riding Queen B and lindy hop dancing in his signature striped shirt. These drawings are featured on business cards, gift cards, and other signage throughout the space. We chose a cheerful mid-century palette of greens, oranges and creamy neutrals for the print collateral as well as the interior design to exude a sense of nostalgia without being overtly retro or too masculine.
Racing Green
Clementine
Soft Peach
Hank’s Color Palette — Cheerful mid-century shades of greens, oranges and creamy neutrals.
