HIDEAWAY ROUND TOP
Created by Emily and Rick Seiders, The Hideaway is a 12-acre property in the heart of the Round Top Antiques Fair. Later this year, Emily and Rick will break ground on an event barn, farmhouse and several casitas, all built to host families and friends visiting the hill country.
SERVICES
Creative Direction
Brand Identity
Print Materials
Web Design
CREDITS
Illustration: James Coffman
Signpainting: Joe Swec
For the Hideaway brand, we looked towards the property itself for inspiration. An antique windmill sits at the entrance of the grounds, so we knew right away that this shape would be a key visual element in the logo.
The land at Hideaway feels deeply connected to nature and possibility—there is so much to discover there—and we wanted the visual identity to feel the same way. While big, bold signage is common along Highway 237, we decided to execute our branding in an opposite style to create some respite from the chaos of Round Top.
