KINN
KINN makes thoughtful dinnerware for everyday living, including a collection of gorgeous plates, bowls, glassware and serveware—all made from natural materials in soft color palettes. Their motto is: eat well, live simply, and we used that as our jumping off point in designing their brand materials.
SERVICES
Creative Direction
Brand Identity
Packaging
Print Materials
CREDITS
Product photography: kinnhome.co, @kinnhome
Printing: Sargent Brothers
Illustrations: RF. Alvarez
We worked closely with KINN’s founder, Tarica, to make sure we designed an understated backdrop to let her wares stand out. We stuck to neutral, earth tones and warm, inviting typefaces, as well as simplistic geometric shapes, to support the overall ethos of the brand.
There was another opportunity to incorporate the brand’s values into its packaging: we developed a plastic-free shipper for KINN’s Trial Set—it serves as a first impression for the brand, one of each of their signature products, and it was important to us that the packaging was fully recyclable, relying on only cardboard to keep each delicate piece safe in transit.
