LOOT
Loot Rentals is the largest boutique rental company in Texas, specializing in new and vintage, design-forward pieces to make any size event feel truly special and personal. This brand is near and dear to the studio—we designed their original logo back in 2012, and refreshed their entire program 10 years later to reflect the ways the company has grown and evolved.
SERVICES
Brand Identity
Print Materials
The resulting brand identity feels much more open and confident: a spacious, sophisticated serif font that conveys a sense of history while also feeling modern and fresh. This is what Loot is all about. The brand is as chic as it is eclectic, and their mission is to make their clients feel at home in their rentals—community is at the heart of everything they do.
The print collateral and packaging program we designed takes a cue from Loot’s inventory: warm tones and natural materials that work in harmony with the pieces they source. We chose an earthy red to be the hero color, featured in their stationery and embroidered sweatshirts. Soft white cotton paper brings a timeless elegance to their business cards, especially combined with their straightforward type system.
Overall, we wanted the materials to feel lived in without compromising a sense of clean minimalism.
