MOCIUN
Mociun, the iconic jewelry brand where weird meets luxury, has been a fixture in the heart of Williamsburg for a decade. It was founded in 2006 by Caitlin Mociun, who designs everything herself. Caitlin’s signature gem clusters and unique sense of style have earned Mociun a cult following since the beginning.
SERVICES
Packaging
Print Design
For their jewelry packaging, color and sustainability were our key objectives. It was important to make sure the system was entirely plastic free, which is no small feat when it comes to jewelry packaging, especially for a brand of this size—many producers we looked at couldn’t offer quantities that would support a small business.
We landed on a duo of systems: a classic two-piece style and a premium, hinged style.
The budget-conscious boxes are made of sturdy, FSC-certified paper and lined with organic cotton. This style comes with all standard purchases and features a pull off top. Each box is a different shape, inspired by the geometric forms that Caitlin uses in her designs.
Chartreuse
Lemon
Manderin
Mociun’s Core Color Palette
Chocolate
Chartreuse
Fuschia
Citrine
Jewelry Boxes: Lacquer, Silk Velvet
We designed a premium packaging option for one-of-a-kind pieces that are also offered as a special upgrade for anyone. These luxurious, metal-hinged boxes are lined with pure silk velvet and feature a hand painted, high-gloss exterior. Each box comes in a different color to surprise and delight.
We applied a punchy set of graphics to the brand’s overall shipping & packing materials. For loyal Mociun fans, you might recognize the eyes and mouth. Caitlin the owner, painted them around the time she opened her Brooklyn store and used them in her first set of stationery. We reworked them into the system as a way to pay homage to the early days and celebrate a decade in business, all while bringing back a touch of funk into their visual identity.
