TUNE
Tune uses medical-grade vibrations and sound to destress and reset your nervous system. The brand was designed under the creative direction of Baubo Studio and Citron, who were our collaborators on this project.
SERVICES
Logo Design
Brand Identity
Print Materials
CREDITS
Creative Direction: Baubo, Citron
Design Team: Citron, Jones Studio
Animation: Zeena Jarrar
Evergreen
Burgundy
Bone
Charcoal
Tune Color Palette — Grounding, Elegant, Nature-Inspired
For the Tune logo and supporting graphics, we were inspired by vibrations, adjustment and recalibration—all key aspects and outcomes of Tune’s technology. The logo itself features a striking letter U, meant to mimic the abrupt breaks and lines found in visual manifestations of sound frequencies.
A grounding palette and soft, rounded supporting type were chosen to balance out the modern, tech-inspired logo. These details help to convey the overall mission of the brand—harnessing cutting-edge technology to aid in calming the spirit. The result is a brand identity that intertwines the digital with the psychological.
